WHY CHOOSE US?
Thoughtful advice, tailored to your needs
Choosing a financial advisor is an important decision. Not all planners operate the same way — here’s how our approach differs and why many people feel confident working with us.
OBJECTIVITY THAT WORKS FOR YOU
Fee-only fiduciaries, working exclusively for you
We are fee-only fiduciary advisors, which means our advice is not influenced by commissions, referral fees, proprietary products, or asset-based compensation. The only compensation we receive comes directly from the individuals and families we serve.
This structure allows us to provide objective advice focused solely on helping you make informed financial decisions—without conflicts of interest or sales incentives.
INDEPENDENCE BUILT IN
Advice without affiliations or product bias
As an independent firm, we are not affiliated with any investment company, insurance provider, or financial institution. This independence allows us to evaluate strategies, investments, and solutions based on what best fits your situation—not what a parent company or platform prefers.
Our recommendations are driven by your goals, priorities, and circumstances, not by product availability or quotas.
EXPERIENCED GUIDANCE
Experience, credentials, and practical judgment
Our work is grounded in decades of experience helping individuals and families navigate complex financial decisions. That experience is supported by advanced professional education and ongoing training.
Credentials include:
Certified Financial Planner™
Certified Retirement Counselor®
Chartered Retirement Plans Specialist®
Chartered Federal Employee Benefit Consultant℠
Expertise matters most when decisions are nuanced, trade-offs are real, and clarity is essential.
ACCESSIBILE SUPPORT
Personal guidance, when and how you need it
We work with individuals and families both locally and virtually, providing flexible meeting options without sacrificing a personal relationship. Secure technology supports efficient collaboration, document sharing, and communication—but never replaces direct access to your advisor.
You’ll work directly with an experienced professional who understands your situation and remains accessible as questions arise.
MEANINGFUL VALUE
Value measured by clarity and better decisions
The value of financial planning is not measured by performance alone. It’s reflected in clearer decisions, improved coordination, reduced uncertainty, and the confidence that comes from understanding your options.
Our role is to help you avoid costly mistakes, evaluate trade-offs, and make decisions aligned with your long-term goals—often saving time, stress, and money along the way.
TAILORED ADVICE
Planning built around your life—not a template
Every engagement is customized based on your goals, priorities, and complexity. We do not impose asset minimums or require investment management to work together. Instead, we begin with comprehensive financial planning and tailor our work to what you actually need.
Some individuals benefit from ongoing support; others prefer guidance at key decision points. We’ll help determine what makes sense for you.
TAX-AWARE PLANNING
Tax-aware planning as part of every decision
Nearly every financial decision has tax implications. We incorporate tax awareness throughout the planning process—helping you evaluate strategies with a clear understanding of potential tax consequences.
By staying current with tax rules and planning opportunities, we aim to help you make informed decisions that align with both your financial goals and your tax situation.
We offer a no-charge, no-obligation introductory consultation as a simple, pressure-free way for us to learn about your goals and questions. In this conversation, you’ll speak with a Certified Financial Planner™ professional and discuss what matters most to you. If it makes sense to work together, we’ll outline a clear plan and how we would proceed.
© 2005-2026 Etzler Financial Advisors, LLC
Etzler Financial Advisors, LLC (“EFA”) is a registered investment adviser offering advisory services in the State of California and in other jurisdictions where exempt or otherwise permitted by law. Information on this website is for informational purposes only and is not intended as a solicitation of advisory services in any jurisdiction where EFA is not properly registered or exempt. Personalized investment advice is provided only after complying with applicable registration requirements or pursuant to an available exemption.